Koreans are most comfortable interacting with someone they consider their equal. Everyone has a role in society as a result of hierarchy - therefore it is vital to respect it. Respect for age and status are very important in Korean culture, with hierarchy affecting all aspects of social interactions. Although modern Koreans may not adhere to Confucian principles as rigidly as previous generations, these principles continue to underpin many customs and business practices. Korean culture is steeped in Confucianism, which emphasises respect for education, authority, and age. For this reason, it is crucial to understand some fundamental Korean cultural practices within the business context. The 2015 Australian International Business Survey (AIBS) identified that local language, culture, and business practicalities as the largest single barrier to conducting business in Korea for Australian businesses.
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